9.1  Use of the University's Name and Logos

(Board Policy 100.7; Universitywide Administrative Memorandum 215.1)

The Trademark Licensing Program regulates, promotes and protects the use of the university's name and identifying trademarks such as the university seal and other identifying marks or logos, identifying names such as "Razorbacks," "Hogs," and "University of Arkansas," and products, promotions, and advertising upon which these marks are used. Prior written consent is required from the Trademark Licensing Program for any use of the university name or marks other than official university business.

The name of the University of Arkansas is used in many official business contexts and for a wide range of purposes. It is important to the institution that the use of the name "University of Arkansas" be limited to activities which are in fact activities of the university. The following broad clarifications are applicable to most uses of the name of the university:

  • Public appearance: Public appearances by individual faculty, staff, and students almost inevitably involve the use of the name of the university. When university representatives appear on commercially sponsored radio and television programs, they should be identified as guests. Appearances on unsponsored radio and television programs are considered simply as public appearances and impose only normal obligations for responsibility and good taste. 
  • Sponsorship of activities: When the name of the university is used in connection with seminars, institutes, conferences, workshops, short courses and other such activities, the university must in fact be a sponsor, cooperating through an extension or departmental unit. 
  • Public statements: The chancellor of the university is responsible for official statements affecting the university, and the president is responsible for news releases affecting the university system.

Guidelines for the use of the university logo and seal, the printing of university stationery, and the identification of university publications are available from university relations.

Monday, September 28, 2009 2:19 PM